An ad by Google for their new and advanced home system, features Kevin McCallister from the Home Alone series, in the same house. However, he can now convieniently use google home to do whatever he needs, from turning on the fire place, to ordering food automatically. This shows how they play on the viewers emotions, by using a reference to a classic Christmas movie, which makes the viewer relate the google home to a part of their upbringing as well. It basically shows how google home can be a helpful assistant but also a part of your family at the same time. Also, the fact that they released the ad around Christmas shows they thought it through. They used cheerful background music which creates a merry feel to the atmosphere, a warmer feeling. To add, the camera angle was always centered on McCallister, a ‘just like old times’ feel.
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