Chipotle Advertisement

I noticed this advertisement from Chipotle, representing GMOs (genetically modified organisms) in a negative light. They make the person viewing the ad believe that GMOs are harmful, and if they go to Chipotle, they can eat great food with "real" ingredients. They chose to portray GMOs negatively because of the stigma that already exists within society. This idea stems from the advertising technique of magic ingredients. They glorify their products through denouncing those made of GMOs, when in reality they aren't a bad thing, everything is technically a GMO. I also noticed that it followed the concept of glittering generalities, making their food seem particularly appealing by making their product seem better than it actually is, even though all their food is frozen. They pick out the parts of their food that are associated with positive connotations, making it seem like everything they produce is above average.