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I recently was at the store buying water, and I ran into a few different options. The most striking choice was "SmartWater." I found this brand interesting not for it's slogans or image, but because of its name. I realized that I was most tempted to buy it over other brands that had ordinary names. Perhaps it is because somewhere deep inside of me, I want it to make me smarter, or maybe it'll help me a little more on my upcoming math test. I then understood that that is exactly what the brand wants me to be thinking when it comes to choosing which to buy. I believe SmartWater did this because since it was started in America, a country that has long been plagued with the idea of us being a great nation, with test scores fail that claim, it took advantage of this and began producing the product because Americans tend to enjoy feeling smarter. In reality the makers of SmartWater are the smart ones for making money off people's stupidity.
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