Skip to main content
I recently was at the store buying water, and I ran into a few different options. The most striking choice was "SmartWater." I found this brand interesting not for it's slogans or image, but because of its name. I realized that I was most tempted to buy it over other brands that had ordinary names. Perhaps it is because somewhere deep inside of me, I want it to make me smarter, or maybe it'll help me a little more on my upcoming math test. I then understood that that is exactly what the brand wants me to be thinking when it comes to choosing which to buy. I believe SmartWater did this because since it was started in America, a country that has long been plagued with the idea of us being a great nation, with test scores fail that claim, it took advantage of this and began producing the product because Americans tend to enjoy feeling smarter. In reality the makers of SmartWater are the smart ones for making money off people's stupidity.
Image result for smartwater

Comments

Post a Comment

Popular posts from this blog

The Thrift Store

I was recently at the mall shopping for clothes when I realized a lot of the expensive clothing items I noticed on the rack, were a fraction of the price at the thrift store, yet still the same quality. I was sort of confused and didn't really understand why someone would rather spend five times as much on something than to get it for cheap. Then it hit me, people would much rather buy their things from the store or at the mall because the connotation with shopping at the thrift store means you don't have as much money. I believe this ideology stems from media. Even with the literal name of the store, "Goodwill", it makes it seem like you're donating to people in need. Nobody wants to feel like they are in need or depend on others donations to wear clothes, it hurts one's pride. The distortion of this in media creates a false reality where the connotation with shopping from thrift stores is that "you're poor" versus "you know how to bargain...
4 comments
Read more

PETA Advertisement

Following the holidays, an advertisement was recently produced by PETA (People for Ethical Treatment of Animals) showing how animals, which are widely gifted around the world during Christmas season, are not to be treated as products. This is because often times the animal is given to someone who is unable to take care of it, or they just don't want it period. This ad contained inspiring Christmas music in the background, conveying feelings of warmth, and then the camera pans to a fake illuminated dog who is tied to a pole on the side of the highway. It causes the audience to realize that this is an issue, because it definitely had that effect on me. Not only can it spread awareness, but it may actually spark one's failed conscious. I believe this ad will be successful because of the placement. Since it has been placed right before the holiday season, people are more in their senses about giving and taking. I think without little reminders like such, there would be less conside...
Post a Comment
Read more

Chipotle Advertisement

I noticed this advertisement from Chipotle, representing GMOs (genetically modified organisms) in a negative light. They make the person viewing the ad believe that GMOs are harmful, and if they go to Chipotle, they can eat great food with "real" ingredients. They chose to portray GMOs negatively because of the stigma that already exists within society. This idea stems from the advertising technique of magic ingredients. They glorify their products through denouncing those made of GMOs, when in reality they aren't a bad thing, everything is technically a GMO. I also noticed that it followed the concept of glittering generalities, making their food seem particularly appealing by making their product seem better than it actually is, even though all their food is frozen. They pick out the parts of their food that are associated with positive connotations, making it seem like everything they produce is above average.
1 comment
Read more