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The Persuaders

As I watched the documentary, The Persuaders, in class, I was struck with several ideas about what advertisers are trying to convey. The entire point of them appealing to you in every ad, is so that you can remember them. It's not necessarily trying to get you to go buy their product at that moment, but it installs a memory in your brain that makes you remember when you're at the store choosing what kind of dish soap to buy. It's all about getting into your head. Advertisers want to change the way you think, to create issues that you never had so they can solve them for you.

They make us emotionally attached to their products, controlling us when we don't have it, feeling like we do when there are other options that are equal. The products aren't the main goal, it's the sense of attachment they want you to feel towards it, so you'll always come back for more. Society has developed a sickness and the only way to break free from it is to detach ourselves, which is nearly impossible because advertising is everywhere.

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