I was recently at the mall shopping for clothes when I realized a lot of the expensive clothing items I noticed on the rack, were a fraction of the price at the thrift store, yet still the same quality. I was sort of confused and didn't really understand why someone would rather spend five times as much on something than to get it for cheap. Then it hit me, people would much rather buy their things from the store or at the mall because the connotation with shopping at the thrift store means you don't have as much money. I believe this ideology stems from media. Even with the literal name of the store, "Goodwill", it makes it seem like you're donating to people in need. Nobody wants to feel like they are in need or depend on others donations to wear clothes, it hurts one's pride. The distortion of this in media creates a false reality where the connotation with shopping from thrift stores is that "you're poor" versus "you know how to bargain''.
Spotify produced a new advertisement called "I'm With The Banned" which depicts the stories of six musician migrants from the countries which have travel bans placed by President Trump. The short two minute video quickly tells a story of some of the migrants and how music lead them to arrive in Toronto to collaborate with other artists. I think they specifically advertised this in California because we have a strong disliking to Trump, and this video is a small piece of validation for that, they basically played on our emotions. The background music which encompasses a glimpse of each person and the diversity they bring along with them. Also I think they used the immigrants because they portray more than just what our government perceives their citizens to be like. All in all, the entire vibe of the video speaks very democrat, California, young people kind of feeling, basically Spotify's main crowd. video link https://www.adsoftheworld.com/media/content/spotify_im
I completely agree with your statement. It’s disappointing to see what America has turned into when we want to buy something new when we could find the exact same thing at a thrift store but it is just ‘lower value’.
ReplyDeleteI agree with you when you say it "stems from the media" and how it "creates a false reality." I also liked how you used Goodwill as an example.
ReplyDeleteI agree with what you say because not everyone can afford expensive clothing. My parents, who make good money, usually only by me stuff when its on sale or we have a coupon. We never buy things at retail unless I need it or it is under 20 dollars. I think its people not liking the fact that they have to shop for things that are used or lowered in priced. People would rather buy stuff that is at regular or over priced because they can.
ReplyDeleteI think that this is a really interesting topic but I tend to disagree. It could just be because I love thrifting and how everything you find has its own personality, but I think many are biased in favor of thrift stores. There is something so upsetting about picking out one shirt of twenty identical ones on a rack. Also, I think that the underground vintage movement has been capitalized on by stores like Urban Outfitters, Pac Sun, and American Eagle. Now, its seen as "cool" as long as it looks like you could have blown money on it at a retail store, no-one seems to care.
ReplyDelete