I consume a lot of media on average, when I am bored, it’s waiting for me, when I have lots of things to do, it’s waiting for me. This impacts my life in many ways, social media, to be specific, has become my outlet when I just don’t want to deal with my life or just be distracted, which can be just as damaging. Being aware of my media consumption, has changed my interaction with media because whenever I see a specific ad on tv I instantly remember what we talk about in class, taking note of the color of the background, the camera angle, and the lighting of ads are some of the things that specifically stand out to me. Or when they talk about how you can be like everyone else, I quickly think of the advertising techniques we brushed up on in class. My media consumption habits have definitely changed this semester. I think because school has gotten so much more demanding and stressful, I find myself escaping the difficulties of my everyday life by opening up my computer or staring at my
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Serena Williams is featured in a Nike ad, where she sets the standard of what a woman should be and what they should look like. She starts off by saying how she has been characterized as a tennis player for her strong muscular build, and how her occasional lack of a smile makes it seem like she is a monster. She also brings up the fact that people make remarks on her skin being too black for her all white tennis outfit, this strong contrast between colors shows how the media portrays what black women should wear. Many people pay attention to these visual characteristics about Serena Williams before her actual achievements. Serena thinks she is not the “right” kind of woman because of her looks, and this is because of the way media has portrayed women. The background music is inspirational which sets the tone for a ‘you can accomplish anything’ type of vibe. Video link https://m.youtube.com/watch?v=Ripg_LfJIeM
An ad by Google for their new and advanced home system, features Kevin McCallister from the Home Alone series, in the same house. However, he can now convieniently use google home to do whatever he needs, from turning on the fire place, to ordering food automatically. This shows how they play on the viewers emotions, by using a reference to a classic Christmas movie, which makes the viewer relate the google home to a part of their upbringing as well. It basically shows how google home can be a helpful assistant but also a part of your family at the same time. Also, the fact that they released the ad around Christmas shows they thought it through. They used cheerful background music which creates a merry feel to the atmosphere, a warmer feeling. To add, the camera angle was always centered on McCallister, a ‘just like old times’ feel. Video link https://m.youtube.com/watch?v=xKYABI-dGEA
Spotify produced a new advertisement called "I'm With The Banned" which depicts the stories of six musician migrants from the countries which have travel bans placed by President Trump. The short two minute video quickly tells a story of some of the migrants and how music lead them to arrive in Toronto to collaborate with other artists. I think they specifically advertised this in California because we have a strong disliking to Trump, and this video is a small piece of validation for that, they basically played on our emotions. The background music which encompasses a glimpse of each person and the diversity they bring along with them. Also I think they used the immigrants because they portray more than just what our government perceives their citizens to be like. All in all, the entire vibe of the video speaks very democrat, California, young people kind of feeling, basically Spotify's main crowd. video link https://www.adsoftheworld.com/media/content/spotify_im
Following the holidays, an advertisement was recently produced by PETA (People for Ethical Treatment of Animals) showing how animals, which are widely gifted around the world during Christmas season, are not to be treated as products. This is because often times the animal is given to someone who is unable to take care of it, or they just don't want it period. This ad contained inspiring Christmas music in the background, conveying feelings of warmth, and then the camera pans to a fake illuminated dog who is tied to a pole on the side of the highway. It causes the audience to realize that this is an issue, because it definitely had that effect on me. Not only can it spread awareness, but it may actually spark one's failed conscious. I believe this ad will be successful because of the placement. Since it has been placed right before the holiday season, people are more in their senses about giving and taking. I think without little reminders like such, there would be less conside