Serena Williams Nike Ad

Serena Williams is featured in a Nike ad, where she sets the standard of what a woman should be and what they should look like. She starts off by saying how she has been characterized as a tennis player for her strong muscular build, and how her occasional lack of a smile makes it seem like she is a monster. She also brings up the fact that people make remarks on her skin being too black for her all white tennis outfit, this strong contrast between colors shows how the media portrays what black women should wear. Many people pay attention to these visual characteristics about Serena Williams before her actual achievements. Serena thinks she is not the “right” kind of woman because of her looks, and this is because of the way media has portrayed women. The background music is inspirational which sets the tone for a ‘you can accomplish anything’ type of vibe.

Video link

https://m.youtube.com/watch?v=Ripg_LfJIeM

Comments

Media Log 1

As I compared different news outlet's analyzation of the situation on the migrant caravan on the Mexican Border, I found interesting portrayals of the situation. In the first paragraph of Migrant caravan shelter shutdown over 'bad' sanitary conditions as hundreds move to new facility by Fox News, says "Mexican authorities shut down a crowded, unsanitary and mud-filled shelter at a sports complex, moving the remaining migrants who want to enter the U.S. to a new, government-run facility" their choices of words like, "unsanitary" and "mud-filled" immediately strike us as disgusting ideas. Then they say how these people want to enter America, quickly making the viewer feel as though this is something disgusting and associates it with a negative connotation. This is in comparison to CNN's video, Cuomo reveals desperate reality in migrant camp, he says, "what is next? things can't stay this way." Immediately giving us the idea that...

The Thrift Store

I was recently at the mall shopping for clothes when I realized a lot of the expensive clothing items I noticed on the rack, were a fraction of the price at the thrift store, yet still the same quality. I was sort of confused and didn't really understand why someone would rather spend five times as much on something than to get it for cheap. Then it hit me, people would much rather buy their things from the store or at the mall because the connotation with shopping at the thrift store means you don't have as much money. I believe this ideology stems from media. Even with the literal name of the store, "Goodwill", it makes it seem like you're donating to people in need. Nobody wants to feel like they are in need or depend on others donations to wear clothes, it hurts one's pride. The distortion of this in media creates a false reality where the connotation with shopping from thrift stores is that "you're poor" versus "you know how to bargain...

I'm With The Banned

Spotify produced a new advertisement called "I'm With The Banned" which depicts the stories of six musician migrants from the countries which have travel bans placed by President Trump. The short two minute video quickly tells a story of some of the migrants and how music lead them to arrive in Toronto to collaborate with other artists. I think they specifically advertised this in California because we have a strong disliking to Trump, and this video is a small piece of validation for that, they basically played on our emotions. The background music which encompasses a glimpse of each person and the diversity they bring along with them. Also I think they used the immigrants because they portray more than just what our government perceives their citizens to be like. All in all, the entire vibe of the video speaks very democrat, California, young people kind of feeling, basically Spotify's main crowd. video link https://www.adsoftheworld.com/media/content/spotify_im...

Kareem’s Blog

Search This Blog