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reflection

I consume a lot of media on average, when I am bored, it’s waiting for me, when I have lots of things to do, it’s waiting for me. This impacts my life in many ways, social media, to be specific, has become my outlet when I just don’t want to deal with my life or just be distracted, which can be just as damaging. Being aware of my media consumption, has changed my interaction with media because whenever I see a specific ad on tv I instantly remember what we talk about in class, taking note of the color of the background, the camera angle, and the lighting of ads are some of the things that specifically stand out to me. Or when they talk about how you can be like everyone else, I quickly think of the advertising techniques we brushed up on in class. My media consumption habits have definitely changed this semester. I think because school has gotten so much more demanding and stressful, I find myself escaping the difficulties of my everyday life by opening up my computer or staring at my
Recent posts

Serena Williams Nike Ad

Serena Williams is featured in a Nike ad, where she sets the standard of what a woman should be and what they should look like. She starts off by saying how she has been characterized as a tennis player for her strong muscular build, and how her occasional lack of a smile makes it seem like she is a monster. She also brings up the fact that people make remarks on her skin being too black for her all white tennis outfit, this strong contrast between colors shows how the media portrays what black women should wear. Many people pay attention to these visual characteristics about Serena Williams before her actual achievements. Serena thinks she is not the “right” kind of woman because of her looks, and this is because of the way media has portrayed women. The background music is inspirational which sets the tone for a ‘you can accomplish anything’ type of vibe. Video link https://m.youtube.com/watch?v=Ripg_LfJIeM

Home Alone Ad

An ad by Google for their new and advanced home system, features Kevin McCallister from the Home Alone series, in the same house. However, he can now convieniently use google home to do whatever he needs, from turning on the fire place, to ordering food automatically. This shows how they play on the viewers emotions, by using a reference to a classic Christmas movie, which makes the viewer relate the google home to a part of their upbringing as well. It basically shows how google home can be a helpful assistant but also a part of your family at the same time. Also, the fact that they  released the ad around Christmas shows they thought it through. They used cheerful background music which creates a merry feel to the atmosphere, a warmer feeling. To add, the camera angle was always centered on McCallister, a ‘just like old times’ feel.  Video link https://m.youtube.com/watch?v=xKYABI-dGEA

I'm With The Banned

Spotify produced a new advertisement called "I'm With The Banned" which depicts the stories of six musician migrants from the countries which have travel bans placed by President Trump. The short two minute video quickly tells a story of some of the migrants and how music lead them to arrive in Toronto to collaborate with other artists. I think they specifically advertised this in California because we have a strong disliking to Trump, and this video is a small piece of validation for that, they basically played on our emotions. The background music which encompasses a glimpse of each person and the diversity they bring along with them. Also I think they used the immigrants because they portray more than just what our government perceives their citizens to be like. All in all, the entire vibe of the video speaks very democrat, California, young people kind of feeling, basically Spotify's main crowd. video link https://www.adsoftheworld.com/media/content/spotify_im

PETA Advertisement

Following the holidays, an advertisement was recently produced by PETA (People for Ethical Treatment of Animals) showing how animals, which are widely gifted around the world during Christmas season, are not to be treated as products. This is because often times the animal is given to someone who is unable to take care of it, or they just don't want it period. This ad contained inspiring Christmas music in the background, conveying feelings of warmth, and then the camera pans to a fake illuminated dog who is tied to a pole on the side of the highway. It causes the audience to realize that this is an issue, because it definitely had that effect on me. Not only can it spread awareness, but it may actually spark one's failed conscious. I believe this ad will be successful because of the placement. Since it has been placed right before the holiday season, people are more in their senses about giving and taking. I think without little reminders like such, there would be less conside

Chipotle Advertisement

I noticed this advertisement from Chipotle, representing GMOs (genetically modified organisms) in a negative light. They make the person viewing the ad believe that GMOs are harmful, and if they go to Chipotle, they can eat great food with "real" ingredients. They chose to portray GMOs negatively because of the stigma that already exists within society. This idea stems from the advertising technique of magic ingredients. They glorify their products through denouncing those made of GMOs, when in reality they aren't a bad thing, everything is technically a GMO. I also noticed that it followed the concept of glittering generalities, making their food seem particularly appealing by making their product seem better than it actually is, even though all their food is frozen. They pick out the parts of their food that are associated with positive connotations, making it seem like everything they produce is above average.

The Thrift Store

I was recently at the mall shopping for clothes when I realized a lot of the expensive clothing items I noticed on the rack, were a fraction of the price at the thrift store, yet still the same quality. I was sort of confused and didn't really understand why someone would rather spend five times as much on something than to get it for cheap. Then it hit me, people would much rather buy their things from the store or at the mall because the connotation with shopping at the thrift store means you don't have as much money. I believe this ideology stems from media. Even with the literal name of the store, "Goodwill", it makes it seem like you're donating to people in need. Nobody wants to feel like they are in need or depend on others donations to wear clothes, it hurts one's pride. The distortion of this in media creates a false reality where the connotation with shopping from thrift stores is that "you're poor" versus "you know how to bargain&